Amaya Industries: Leader in Key Control and Device Management
Historically, we hadn’t invested much in marketing, but recently we decided it was time for a complete overhaul—expos included. MTE Expos proved to be a great platform: intimate enough to allow for meaningful engagement, yet professional and well-organised.
At first, we experienced mixed results due to the placement of our stand. However, for the Zondereinde expo, we made a strategic decision to arrive early and secure a prime spot right in front of the registration tent. This turned out to be our most successful expo to date in terms of visibility and engagement. We nearly ran out of brochures and estimate that around 90% of attendees either stopped by for a conversation or collected our details for future reference.
Our key and device management systems play a vital role in the mining industry, especially in meeting the DMR’s strict compliance standards. We’ve seen strong interest from all corners of the industry, not just for systems that meet the minimum requirements, but for those that are reliable, efficient, and built to last. At Amaya Industries, we take pride in offering the most robust and durable solutions available, which gives us a distinct edge over our competitors.
Being positioned at the front of the expo, where every visitor enters, creates a win-win situation. Not only does it boost visibility for Amaya Industries, but it also elevates the MTE experience. Visitors are immediately introduced to a product that’s essential to mining operations, not just a “nice-to-have.” We believe this sets a strong tone for the expo and reinforces the event’s value to its attendees.