Opinion: The deep-rooted misconceptions around forestry, paper and print
By Samantha Choles, Paper Manufacturers Association of South Africa (PAMSA) When a group of consumers were asked to rate the environmental friendliness of eight various materials, only 24% saw paper as the most environmentally friendly material, while 56% considered wood to be among the most sustainable materials. Cue raised eyebrows – paper is made from wood.

