Nation building: AfriSam/Springbok partnership cemented

By | 2022-02-09T06:07:02+00:00 February 9th, 2022|

Leading construction materials company, AfriSam, is proud to announce that it has joined the Springbok family with a three-year partnership.  The company is also breaking new ground as the first in the construction industry and cement manufacturing sector to partner with the Springboks.

AfriSam: Proud partner of the mighty Boks. Image credit: AfriSam

AfriSam: Proud partner of the mighty Boks. Image credit: AfriSam

“We are delighted to welcome a new partner from a new sector of the South African economy into the Springbok family,” said Jurie Roux, CEO of SA Rugby.

“AfriSam is a long-established company whose products are literally part of the fabric of the country. Similarly, we aspire to making the Springboks part of the fabric of the nation as well.”

AfriSam has been supporter of sports going back almost 30 years when it sponsored one of the oldest football clubs in our country – Orlando Pirates. That sponsorship was under our previous company name, Alpha Cement. More recently AfriSam has also shown support for the Free State Cheetahs and the South African Football Association’s development programme, Ima Nathi.

“On behalf of the entire AfriSam team, I would like to express our excitement at joining the Springbok family. As a proudly South African company, we are constantly striving to build and uplift our nation. Forming a partnership with a team that has over the years demonstrated how rugby can unify and inspire an entire nation, came as a natural fit for us.  We wish our beloved national rugby team all the best and we look forward to “creating concrete possibilities” together. Go Bokke!” said Richard Tomes, Sales and Marketing Executive of AfriSam.

“We’d like to thank AfriSam’s leadership and their entire workforce for their support for the Boks. It’s the support of proudly South African companies such as AfriSam, that provides the foundations on which we can build, in this case almost literally,” concludes Roux.