MTE’s official media partner is African Mining, incorporating Mining Mirror.
The publication has a strong reputation for being one of the oldest trade and technical mining publications in Africa, with relationships built over decades with its ABC verified readership. African Mining’s reputation is built on integrity and its long-standing, consistent presence in the industry makes it a reliable print and digital (hybrid) platform for advertisers of products and services to the mining industry.
© African Mining, incorporating Mining Mirror
Content focus
The content in African Mining offers a strong focus on the business and operational aspects of mining – providing relevant business intelligence which covers mining challenges, solutions and opportunities across the continent. All aspects of the mining industry are covered, including the Economic, Social and Governance (ESG), financial, legal, political and technical issues affecting mining in Africa, which offers advertisers a varied audience.
With its editorial team site visits to the mining houses offering original content and with experts in the sector and suppliers of innovation contributing quality solution-driven content on a regular basis, the publication is able to maintain the attention of its readers and act as a reference journal with monthly print and digital publication issues, daily website news, as well as a fortnightly bulletin and event-specific newsletters. “We therefore offer our advertisers consistent, extended and repeated exposure on all levels, according to readers’ preferences,” notes Sharyn Macnamara, senior writer and manager of content for the publication.
She adds, “We report from the coalface. Apart from the fact that our current ABC audited print and hybrid readership includes the C-suite of mining majors and juniors, investors, engineers and geologists, contractors and suppliers – we offer our print publications and digital offerings to delegates and visitors at selected, relevant industry conferences and exhibitions in Africa. This both maintains and grows our readership on a continual basis, expanding exposure for our advertiser to new entrants to the industry.”
A unique differentiator
In addition, the publication has a unique differentiator being the official media partner to Mining and Technical Exhibitions (MTE), which services the mining/power/cement, paper and pulp and logistics industries in the SADC region consistently throughout the year. MTE takes our publication to up to 30 additional industry expos annually.
With its multi-disciplinary relationships and continual ‘boots on the ground’ philosophy, MTE’s feedback to the publication team from our readers is vital and ensures that we have a finger on the pulse of the needs of our readers (the end users), which in-turn ensures that our solution-driven content is consistently relevant, useful and original.
“African Mining and MTE are both owned by Interact Media Defined, among other trade and technical publications, and through years of acquisitions of publications and our experience at the MTE events at the coalface of the industry, we have been able to maintain and verify our readership base, which is also ABC accredited both for our print and hybrid issues.
“Additionally, we have an in-house distribution team focussed daily on maintaining, updating and expanding our readership data base. Our advertiser can therefore rest assured that we can verify our readership base, and that we are constantly growing the base with relevant consumers in the industry,” concludes Macnamara.
| Contact kristin@interactmedia.co.za for your free digital subscription! For more information about future media deals for the upcoming Electra Mining 2024 show call: Dale Macnamara | Sales Director: +27 (0) 82 929 9797 | dale@interactmedia.co.za Timothy Sibuyi | External Sales: +27 (0) 79 267 1827 | timothy@interactmedia.co.za |  |